Why Good Customer Service is CRITICAL in a Digital Age

Customer service is the act of providing service before, during and after a purchase, to enhance a customers level of satisfaction. Although social media is used by customers as portal to voice their opinions, it is also a platform which companies can use to give customers good service. It should not be used as a way … Continue reading Why Good Customer Service is CRITICAL in a Digital Age

Is Social Media just a Haven for Bullies?

It's sad to read so many articles about people being bullied on social networks. With the openness of sites such as Facebook and Twitter, it seems that they are prone places for people to throw about their insults... Fearne Cotton was recently publicly bullied via the site, for her choice of Baby name. Adele has … Continue reading Is Social Media just a Haven for Bullies?

Facebook Guidelines – Does anyone listen?

When first using Facebook for business, one of the first things I did, was check Facebook's Page Guidelines, especially around promotions and adding images. As I was running Facebook for a brand, I didn't want to jeopardise their online reputation. Recently though, it seems that more and more brands don't know these rules exist, or … Continue reading Facebook Guidelines – Does anyone listen?