5 Ways To Use Traditional Marketing To Promote Your Social Media

Does your company run a number of traditional marketing activities, as well as social media marketing? Do they both work seamlessly together? It is common for companies to run both in silos. However, by forming an integrated social media strategy, you can achieve much better results!

I recently wrote an article for Muddywall Social Media, which takes a look into how traditional marketing can actually help to promote your social media channels.

Take a look at the FULL article here!

NEW: Pinterest Has Added Place Pins!

As many of you will know, I love Pinterest! It’s the perfect tool to use to organise your ideas, whether its delicious recipes you’d like to try at a later point, or to create private boards where you can pin gift ideas throughout the year.

Well now, Pinterest have added an even more exciting feature, ‘Place Pins’! This allows users to add the location of their pin, perfect for those planning a trip.

To see some examples, click here. To set this up for yourself, its simple. You can create as a new board, or edit an existing one. To create a new board with the location functionality, make sure you change ‘map’ to ‘yes’:

Setting up Pinterest Locations

You will then be able to search for locations and ‘Pin’ images that appear:

New Pinterest Location Board

If you already have a travel board, which you’d like to change into this new style, simply ‘edit’ the board, and change ‘add map?’ to ‘yes’. When you then return to your board, you will need to go into each of your pins and add a location.

Unfortunately, if you ‘re-pin’ someone’s item which hasn’t been already been set as a location, you have to pin it, then return to your board and add its location for it to display correctly on your map. However, this is only because it is a new feature, and once more and more people add locations, this will become easier and quicker to use.

So what do you think of this new feature? Is it something that you’ll try out? Leave your feedback in the comments box below.

Image Source: Screenshots taken from Pinterest Website.

Why Good Customer Service is CRITICAL in a Digital Age

Customer service is the act of providing service before, during and after a purchase, to enhance a customers level of satisfaction.

Although social media is used by customers as portal to voice their opinions, it is also a platform which companies can use to give customers good service. It should not be used as a way to interact just when there is an issue. Social media allows companies to get closer to their customers and should be seen as an opportunity to create customer satisfaction, which in turn can improve customer retention and potentially generate referrals and new business.

I’ve recently had some great examples of companies providing excellent customer service through social media channels. Here are a few:

Even when something negative happens, good customer service on social media will really help turn the situation around – Like in this example:

So why is all of this important?

As a customer, are you still waiting for a reply to your email, but get an instant answer to a message you posted via social media? For this reason, many customers are changing the way they communicate with businesses. As a business, this is something that should be taken into account. It’s important that there is enough resource to manage this shift effectively, with sufficient knowledge on how to respond. However, as mentioned before, it’s not all about the negative, but taking this opportunity to interact with customers, to make their experience a memorable one.

What companies have you seen that have great customer service via social media? Have any stood out? Let me know in the comments box below!

Is Social Media just a Haven for Bullies?

It’s sad to read so many articles about people being bullied on social networks. With the openness of sites such as Facebook and Twitter, it seems that they are prone places for people to throw about their insults…

Fearne Cotton was recently publicly bullied via the site, for her choice of Baby name. Adele has also had a number of hurtful comments, but not only that, she received death threats via these sites! The saddest report though is of 15-year-old Amanda, who killed herself after continued bullying via social media.

Once something that took place in the playground, is now a much larger issue. NSPCC say smartphones are to blame, with apps increasing bullying and abuse and in France, the country’s Minister of Women’s Rights say that micro-blogs must start censoring hate speech. Even people using the sites can see there are issues, with 68% of teens agreeing that cyberbullying is a serious problem.

Should there be better rules in place to stop online bullying? Twitter does have their own ‘Abusive Behaviour’ Rules, however is this good enough? What about a death threat, surely this is beyond Twitter itself and should be dealt with at a higher level?

How do you think online bullying should be approached? Let me know in the comments box below!

Facebook Guidelines – Does anyone listen?

f_logoWhen first using Facebook for business, one of the first things I did, was check Facebook’s Page Guidelines, especially around promotions and adding images. As I was running Facebook for a brand, I didn’t want to jeopardise their online reputation. Recently though, it seems that more and more brands don’t know these rules exist, or are simply just ignoring them…

How Brands Break The Rules
In my news feed, I increasingly see Facebook’s guidelines being broken, through companies adding prices and promotional information to cover images and through running competitions such as:

  • ‘Like’ our page and our 1,000th follower will win a prize.
  • ‘Like’ and ‘Share’ this post to be in with the chance of winning.

Running a brands Facebook presence myself, it’s extremely frustrating to see other companies ignoring the rules and getting away with it, especially when they are getting good results in return! I’m also surprised to see that it’s not just SME’s, but also some very large organisations!

What Do Facebook Do?
Over time, Facebook have removed competitions and closed Facebook Pages down for going against their guidelines. However, it’s not really in Facebook’s interest to close down pages. Facebook want to encourage companies to use all their features, not annoy them.

However, with this in mind, what should Facebook be doing to stop people from ignoring their guidelines? If companies see others breaking the rules, what is stopping them from trying it too, eventually making the guidelines obsolete?

What Are Your Thoughts?
Facebook should make the consequences much clearer, as this would deter companies from intentionally ignoring the rules. I don’t think they should delete people’s Pages, because as well as being time-consuming, warning companies that there will be consequences may be enough to help. In the defense of some brands, the guidelines are not clear, unless you go and intentionally look for them. Facebook could easily make these much clearer, such as by being visible to a person when they set up a new Facebook Page, or are added as a Page admin. Each time the guidelines are updated, they could also be added as a notification!

What do you think? Are companies trying their luck by ignoring the rules? How do you think Facebook can deal with this problem, without making enemies… Let me know your thoughts in the comments below!

Related Articles:

Image Source: Facebook