Are you new to Twitter, or have you been using it for a while, with no real plan of how to get the most benefit from it? Whether you think you’re a novice or not, this complete business guide to Twitter is full of hints and tips that will help you start tweeting your way to business success.
Use the links below to help navigate through this guide with ease:
- Twitter uncovered
- About Twitter
- Pros and cons of Twitter
- Key Twitter statistics
- Case studies
- Understanding the Twitter basics
- How to create a Twitter business profile
- Writing your Twitter bio
- How to make your header image effective
- How to craft your first tweet
- How to use #hashtags
- Understanding retweets
- About mentions and replies
- Basic Twitter etiquette
- Posting, building a community, and driving engagement
- Following users on Twitter
- Creating Twitter lists
- Encouraging followers
- Listening to conversations and engaging
- Sharing engaging content
- Scheduling posts
- Taking your Twitter activities to the next level
- Using analytics for Twitter
- Starting Twitter advertising
- Running a Twitter contest
- Finding Twitter influencers
- Using Twitter tools
- Thinking beyond your marketing team
- Twitter and Customer Services
- Twitter for Sales
- Twitter for Human Resources
- Employee advocacy
- Top Twitter campaigns
- Best brands on Twitter
- Staying up-to-date with Twitter developments
- Fine print
- Tweet away
Before you start tweeting and hashtagging, do you really understand what Twitter is and if it’s the right social media platform for your business? Here is a collection of articles to help you find out more.
- For an introduction to Twitter for business, there’s no better place to look than on Twitter’s very own business hub.
- For a more detailed overview of what Twitter is and how it works, check out Paul Gil’s interesting guide via Lifewire.
Pros and cons of Twitter
- Twitter can help your business in various ways, from building brand awareness, to increasing web traffic. To find out more, read this article via Hootsuite, where Christina Newberry shares 23 benefits of social media for business, which can each be applied to Twitter too.
- As well as the advantages of Twitter for business, it’s important to consider the drawbacks too. Take a look at this article via Houston Chronicle, where Scott Cornell shares 4 disadvantages that you should be aware of.
Key Twitter statistics
- Are you still unsure of how Twitter can benefit your business? Would you like to know whether your customers are even using the platform? Or perhaps understand figures for Twitter advertising? Look at these 28 interesting Twitter stats from Christina Newberry, via Hootsuite.
- If you want to see even more data on areas such as Twitter users and Twitter marketing, take a look at these 44 statistics via Brandwatch.
- If you are still struggling to see the value in Twitter for your business, browse some of Twitter’s fascinating case studies here.
- Need more evidence that Twitter can be good for your business? Take a look at this article from Canva, which highlights 10 businesses successfully using the platform.
You’ve done your research and have decided it’s time to enter the Twittersphere. This section explains how to create your business profile, what a hashtag is, how to retweet and more.
How to create a Twitter business profile
- If you’re not sure how to get started on Twitter, then you’re not alone. To help, Twitter has just released this fun video with Romesh Ranganathan.
- You can also follow Twitter’s more detailed guide here, which explains how to set up your username, profile picture, bio and header image. It even shows you how to pin a tweet and shares the recommended image sizes for your profile picture and header image.
Writing your Twitter bio
- Make sure your Twitter bio is appealing as it can be. Follow these 8 tips from Sprout Social to make your bio stand out.
How to make your header image effective
- There are many ways you can use your Twitter header image to promote your business. If you need some inspiration, here are 8 Twitter header image examples from HubSpot.
How to craft your first tweet
- Now you have a business Twitter account set up, you’re ready to post your first tweet. Composing a tweet can be tricky, to begin with, but this scientific guide from Buffer can help you get started.
- Twitter also has some best practices that can help you create tweets that will engage your audience.
- Still struggling to craft your very first tweet? Here are some creative tweet examples from Twitter to follow.
How to use #hashtags
- Hashtags are a staple part of using Twitter but be #careful #not #to #overuse #them #so #that #people #can’t #read #your #message. See what I mean? To understand what hashtags are and how to use them correctly, take a look at this guide from HubSpot.
- Of course, Twitter has some great advice on how to use hashtags too.
- Retweets are another important part of Twitter. In this article, Lifewire explains what the term “retweet” means, how to retweet someone else’s tweet and what the benefits are.
About mentions and replies
- It’s important to join in conversations on Twitter. To do this, you need to understand replies and mentions. Find out more about each from Twitter here.
Basic Twitter etiquette
- Tweeting on a global platform means it is very easy for your brand to annoy followers on an epic scale if you are not careful. It’s therefore worth getting to grips with some basic Twitter etiquette before you start. Here are 8 important Twitter rules from Diane Gottsman, via Inc, that you should follow.
Now you understand the basics of Twitter, it’s important that you grow your followers and nurture your community. This section shares some useful articles to help you.
Following users on Twitter
- Following someone on Twitter simply means subscribing to their tweets or messages. Here’s a guide from Twitter explaining how to follow someone.
- It can be difficult to know who to follow, or where to even start looking for accounts to follow. Thanks to Alyssa Gregory via Small Business Bonfire, here are 5 great ways to find the right people to follow.
- Have you also considered following people that are local to your business? You can find people near to you by carrying out an advanced Twitter search.
Creating Twitter lists
- Now you are following a number of accounts, you could consider creating some Twitter lists. Here’s a simple guide from Twitter on how to create a Twitter list.
- Are you wondering why you should even consider creating a Twitter list? Social Media Examiner shares 8 interesting ideas on how you could use them for your business.
- Having lots of people following your Twitter account means there are lots of people receiving your messages. If you’re struggling to boost your follower numbers though, take a look at these 50 free tips from Jayson DeMers, via Forbes. Remember that whilst having lots of new followers can feel good, you want to make sure you are attracting quality followers, that are within your target audience.
Listening to conversations and engaging
- There are so many conversations taking place on Twitter that it can be difficult to keep up. However, there are tools you can try that can help you easily monitor and filter conversations, so you see what’s important to you. My personal favourite tool is TweetDeck, but Hootsuite is another very popular one, along with SproutSocial.
- You can listen for mentions of your brand, CEO, and key products, then engage in any relevant conversations. You could even listen to what is being said about your competitors. For more suggestions, take a read of this article from Twilert.
Sharing engaging content
- Remember that Twitter is not all about blasting people with sales messages and generating new followers. It’s important to drive valuable engagement with your audience. Tweets should be interesting and drive conversations. Consider asking questions, creating polls, and sharing interesting videos. For more ideas, read this blog by Liz Alton via Twitter, which shares 7 tips for creating engaging content.
- You can also look at the ‘Explore’ tab on Twitter, where you can find trending hashtags and other popular content that you may want to share, to get people talking. To find out more about the ‘Explore’ tab, watch this second funny video from Romesh Ranganathan.
- People often think that Twitter is quick and easy, but in reality, it can be very time-consuming. Instead of tweeting ad hoc and live, why not consider scheduling your tweets? This way, you can plan them a week or even a month ahead and schedule them in advance. So, whether you’re stuck in a meeting, or on holiday, you can relax in the knowledge that your posts are still being published. It’s important that you still regularly check for any replies though and engage as much as you can. My favourite tool for scheduling tweets is Buffer. Some other suggestions are TweetDeck, Hootsuite and SproutSocial.
Now you understand the basics, you can start to consider some of the more advanced features of Twitter. Did you know that you can see some helpful analytics for example, or have you considered running a competition?
Using analytics for Twitter
- Twitter have their very own analytics platform, which is really easy to use. It’s a great way to help you see what does and doesn’t work, so you can develop your Twitter approach over time.
- To find out more about using Twitter analytics, take a look at this simple guide.
- Unsure what statistics are the most important? Here’s a detailed guide from Buffer, which lists some of the most useful Twitter stats.
- It’s not just Twitter’s analytics tool that you can use though. For some alternative tools (and more advice on the benefits of analytics), look at Hootsuite’s guide here.
Starting Twitter advertising
- Do you want to get your content seen by even more people? It may be time for you to consider Twitter ads. See Twitter’s business hub for some basic information on Twitter ads.
- If you want to know more about why you should consider Twitter ads, what they look like and how to set them up, head over to Sprout Social’s complete Twitter advertising guide. They even share some examples and best practices for you to follow.
Running a Twitter contest
- Running a Twitter contest is a fun way to create engagement on your profile and drive more awareness of your brand. To get started, follow Social Media Examiner’s 4-step guide to running a successful Twitter contest.
- Before you run your first Twitter contest though, make sure you’re familiar with Twitter’s guidelines for promotions.
Finding Twitter influencers
- There is the old adage, “it’s not what you know, it’s who you know” and this rings true for Twitter too. This article from Influencer Marketing Hub explains exactly what an “influencer” is.
- One of the first steps of making the most of Twitter influencers is to identify any influential people who are already following your business profile or interacting with your content. Via SmallBizTrends, Ann Smarty shares 7 free tools which can help you find Twitter influencers.
Using Twitter tools
- I’ve written an article sharing ‘8 Free Twitter Tools Every Brand Should Consider‘.
- There are lots of tools that can be used to help make your Twitter activities easier and more effective. This article by Kevan Lee via Buffer lists 91 free Twitter tools you can use.
The responsibility of Twitter is often passed to the marketing department. That’s because Twitter provides a great opportunity to create brand awareness and promote your products and services. But have you considered how other areas of your business can benefit from Twitter? Below are some articles to help you understand how Twitter can be used by everyone, from Sales to Customer Service and Human Resources.
Twitter and Customer Services
- Your customers are using Twitter to talk about your brand and so why not use it as an opportunity to help them and provide them with amazing customer service? Not sure where to get started? Here are 4 tips from Twitter, to help you provide effective customer service via the platform.
- Some businesses even have their own dedicated customer service handles. Take a look at ASOS Here to Help, Ticketmaster CS and UPS Customer Support as examples.
Twitter for Sales
- If your salespeople aren’t using Twitter, then they should take a look at this article from Salesforce, explaining how to use the platform for sales prospecting.
Twitter for Human Resources
- There are many ways you can use Twitter to help with recruitment. For example, have you considered tweeting about new job opportunities? Demonstrating your great company culture? Or searching for candidates via Twitter? Here are 3 ways Twitter can actually strengthen your recruitment process, according to Recruiting.com.
- If you’re specifically looking for ways to promote your job openings on Twitter, here’s some advice from Social Media Week.
- Twitter can be used by every single one of your employees. Perhaps you could run a brainstorming session to get ideas from everyone on how you can develop your Twitter presence? Or you could encourage employees to post about work or share content, to drive more brand awareness? I recently wrote an article about this for Social Media Explorer, with some helpful suggestions. It’s for social media in general, but the points can easily be applied to Twitter too.
If you’ve followed this guide through to this point, then you’re ready to get started on Twitter. However, are you still in desperate need of some inspiration? Below are some articles that may help.
Top Twitter campaigns
- Take a look at my blog ‘3 Powerful Twitter Campaigns Your Small Business can Learn From‘ for some inspiration.
- To get your creativity flowing more, these top Twitter campaigns from 2017 may help.
Best brands on Twitter
- To get some more inspiration, you could also take a look at some of the most effective brands on Twitter. Discover Shortlist’s list of top 10 brands on Twitter here.
The digital world is moving at a rapid pace and Twitter is no exception. It’s therefore important to stay up-to-date with all the latest changes.
- Follow my Twitter account @Liz_Harmon, where I regularly share the latest news.
- There are also lots of sites you can follow, with some of my favourite being Social Media Today, Social Media Explorer and Social Media Examiner.
As with any new experience, once you have a clear understanding of the basics, trial and error is key. So, tweet away, take note of what your audience is responding to (and what they’re not), use analytics to help you fine-tune your activities and you will craft yourself a successful Twitter strategy.
If you’ve read this guide and are struggling to master Twitter, or don’t have time to manage it in your business, please don’t hesitate to get in touch. I would be happy to help with your Twitter activities and can also provide training.
If you have any interesting Twitter articles that you think should be included in this guide, I’d love to take a read. Share them with me on Twitter @Liz_Harmon.Need help and guidance with your #Twitter activities? This complete #business guide to Twitter includes everything you need to know Click To Tweet