Are you new to Twitter, or have you been using it for a while, with no real plan of how to get the most benefit from it? Whether you think you’re a novice or not, this complete business guide to Twitter is full of hints and tips that will help you start tweeting your way to business success.

Use the links below to help navigate through this guide with ease:

Twitter uncovered

Before you start tweeting and hashtagging, do you really understand what Twitter is and if it’s the right social media platform for your business? Here is a collection of articles to help you find out more.

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About Twitter

Pros and cons of Twitter

  • Twitter can help your business in various ways, from building brand awareness, to increasing web traffic. To find out more, read this article via Hootsuite, where Christina Newberry shares 23 benefits of social media for business, which can each be applied to Twitter too.
  • As well as the advantages of Twitter for business, it’s important to consider the drawbacks too. Take a look at this article via Houston Chronicle, where Scott Cornell shares 4 disadvantages that you should be aware of.

Key Twitter statistics

  • Are you still unsure of how Twitter can benefit your business? Would you like to know whether your customers are even using the platform? Or perhaps understand figures for Twitter advertising? Look at these 28 interesting Twitter stats from Christina Newberry, via Hootsuite.
  • If you want to see even more data on areas such as Twitter users and Twitter marketing, take a look at these 44 statistics via Brandwatch.

Case studies

Do you really understand what #Twitter is and if it’s the right #socialmedia platform for your business? Here's a collection of articles to help you find out more Click To Tweet


Understanding the Twitter basics

You’ve done your research and have decided it’s time to enter the Twittersphere. This section explains how to create your business profile, what a hashtag is, how to retweet and more.

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How to create a Twitter business profile

  • If you’re not sure how to get started on Twitter, then you’re not alone. To help, Twitter has just released this fun video with Romesh Ranganathan.
  • You can also follow Twitter’s more detailed guide here, which explains how to set up your username, profile picture, bio and header image. It even shows you how to pin a tweet and shares the recommended image sizes for your profile picture and header image.

Writing your Twitter bio

How to make your header image effective

How to craft your first tweet

How to use #hashtags

  • Hashtags are a staple part of using Twitter but be #careful #not #to #overuse #them #so #that #people #can’t #read #your #message. See what I mean? To understand what hashtags are and how to use them correctly, take a look at this guide from HubSpot.
  • Of course, Twitter has some great advice on how to use hashtags too.

Understanding retweets

About mentions and replies

Basic Twitter etiquette

Getting started on #Twitter? Discover how to create your business profile, find out what a #hashtag is, learn how to retweet and more... Click To Tweet


Posting, building a community, and driving engagement

Now you understand the basics of Twitter, it’s important that you grow your followers and nurture your community. This section shares some useful articles to help you.

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Following users on Twitter

  • Following someone on Twitter simply means subscribing to their tweets or messages. Here’s a guide from Twitter explaining how to follow someone.
  • It can be difficult to know who to follow, or where to even start looking for accounts to follow. Thanks to Alyssa Gregory via Small Business Bonfire, here are 5 great ways to find the right people to follow.
  • Have you also considered following people that are local to your business? You can find people near to you by carrying out an advanced Twitter search.

Creating Twitter lists

Encouraging followers

  • Having lots of people following your Twitter account means there are lots of people receiving your messages. If you’re struggling to boost your follower numbers though, take a look at these 50 free tips from Jayson DeMers, via Forbes. Remember that whilst having lots of new followers can feel good, you want to make sure you are attracting quality followers, that are within your target audience.

Listening to conversations and engaging

  • There are so many conversations taking place on Twitter that it can be difficult to keep up. However, there are tools you can try that can help you easily monitor and filter conversations, so you see what’s important to you. My personal favourite tool is TweetDeck, but Hootsuite is another very popular one, along with SproutSocial.
  • You can listen for mentions of your brand, CEO, and key products, then engage in any relevant conversations. You could even listen to what is being said about your competitors. For more suggestions, take a read of this article from Twilert.

Sharing engaging content

  • Remember that Twitter is not all about blasting people with sales messages and generating new followers. It’s important to drive valuable engagement with your audience. Tweets should be interesting and drive conversations. Consider asking questions, creating polls, and sharing interesting videos. For more ideas, read this blog by Liz Alton via Twitter, which shares 7 tips for creating engaging content.
  • You can also look at the ‘Explore’ tab on Twitter, where you can find trending hashtags and other popular content that you may want to share, to get people talking. To find out more about the ‘Explore’ tab, watch this second funny video from Romesh Ranganathan.

Scheduling posts

  • People often think that Twitter is quick and easy, but in reality, it can be very time-consuming. Instead of tweeting ad hoc and live, why not consider scheduling your tweets? This way, you can plan them a week or even a month ahead and schedule them in advance. So, whether you’re stuck in a meeting, or on holiday, you can relax in the knowledge that your posts are still being published. It’s important that you still regularly check for any replies though and engage as much as you can. My favourite tool for scheduling tweets is Buffer. Some other suggestions are TweetDeck, Hootsuite and SproutSocial.
Take a look at this complete business #guide to #Twitter for some useful articles to help you grow your followers and nurture your Twitter community Click To Tweet


Taking your Twitter activities to the next level

Now you understand the basics, you can start to consider some of the more advanced features of Twitter. Did you know that you can see some helpful analytics for example, or have you considered running a competition?

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Using analytics for Twitter

  • Twitter have their very own analytics platform, which is really easy to use. It’s a great way to help you see what does and doesn’t work, so you can develop your Twitter approach over time.
  • To find out more about using Twitter analytics, take a look at this simple guide.
  • Unsure what statistics are the most important? Here’s a detailed guide from Buffer, which lists some of the most useful Twitter stats.
  • It’s not just Twitter’s analytics tool that you can use though. For some alternative tools (and more advice on the benefits of analytics), look at Hootsuite’s guide here.

Starting Twitter advertising

Running a Twitter contest

Finding Twitter influencers

  • There is the old adage, “it’s not what you know, it’s who you know” and this rings true for Twitter too. This article from Influencer Marketing Hub explains exactly what an “influencer” is.
  • One of the first steps of making the most of Twitter influencers is to identify any influential people who are already following your business profile or interacting with your content. Via SmallBizTrends, Ann Smarty shares 7 free tools which can help you find Twitter influencers.

Using Twitter tools

Looking for ways to take your #Twitter activities to the next level? Have you considered reviewing your Twitter #analytics for some useful insights, or running a competition? Take a look at this article for further help Click To Tweet


Thinking beyond your marketing team

The responsibility of Twitter is often passed to the marketing department. That’s because Twitter provides a great opportunity to create brand awareness and promote your products and services. But have you considered how other areas of your business can benefit from Twitter? Below are some articles to help you understand how Twitter can be used by everyone, from Sales to Customer Service and Human Resources.

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Twitter and Customer Services

Twitter for Sales

Twitter for Human Resources

Employee advocacy

  • Twitter can be used by every single one of your employees. Perhaps you could run a brainstorming session to get ideas from everyone on how you can develop your Twitter presence? Or you could encourage employees to post about work or share content, to drive more brand awareness? I recently wrote an article about this for Social Media Explorer, with some helpful suggestions. It’s for social media in general, but the points can easily be applied to Twitter too.
Have you stopped to consider how other areas of your business can benefit from #Twitter? Discover how Twitter can be used by everyone, from Sales to Customer Service and Human Resources Click To Tweet



If you’ve followed this guide through to this point, then you’re ready to get started on Twitter. However, are you still in desperate need of some inspiration? Below are some articles that may help.

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Top Twitter campaigns

Best brands on Twitter

Are you in desperate need of some #Twitter #inspiration? Take a look at this complete business guide to Twitter for some ideas that may help Click To Tweet


Staying up-to-date with Twitter developments

The digital world is moving at a rapid pace and Twitter is no exception. It’s therefore important to stay up-to-date with all the latest changes.

Fine print

Before you get stuck in, it’s important you understand Twitter’s Terms of Service, the Twitter Privacy Policy and Twitter rules.

Tweet away

As with any new experience, once you have a clear understanding of the basics, trial and error is key. So, tweet away, take note of what your audience is responding to (and what they’re not), use analytics to help you fine-tune your activities and you will craft yourself a successful Twitter strategy.


If you’ve read this guide and are struggling to master Twitter, or don’t have time to manage it in your business, please don’t hesitate to get in touch. I would be happy to help with your Twitter activities and can also provide training.

If you have any interesting Twitter articles that you think should be included in this guide, I’d love to take a read. Share them with me on Twitter @Liz_Harmon.

Need help and guidance with your #Twitter activities? This complete #business guide to Twitter includes everything you need to know Click To Tweet

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