When it comes to maintaining an effective social media presence, consistency is key. It’s important for posts to be sent regularly, regardless of whether you’re stuck in traffic, sitting in a meeting, travelling to a client, or jetting off on holiday. Of course, you could ask a colleague to manage this whilst you’re out of the office, but it’s not always possible, especially if you’re a solo entrepreneur. So how can you manage social media when you’re not at your desk?
Here are a few suggestions to help you manage your social media more effectively, from your mobile devices, whilst on the go, whether you’re on a bus, or in the Bahamas:
1. Create a posting plan in the cloud
Creating a posting plan is a great way to plan content in advance. By storing it in the cloud, using tools such as Google Sheets, Dropbox or Evernote, it means you can access it from wherever you are, from any device. You can easily share docs with your colleagues too, perfect for when you’re out of the office.
2. Schedule content in advance
Instead of having to set reminders for yourself to post onto social media throughout the day, use scheduling tools. This means that if you get stuck in traffic, or your meeting over runs, you don’t need to worry, as your content is already set up and ready to go live at a pre-specified time. Plus, by using one tool for all your accounts, such as HootSuite or Buffer, you can easily keep track of everything, all from one place, without having to log-in to lots of different sites.
3. Switch on notifications
If someone responds to your content, it’s important to reply to them in a timely manner. If you’re on the go and no one else can manage social media for you, make sure you have all the relevant apps, such as Facebook and Twitter, installed on your phone. Next, make sure you have notifications turned on so that if someone responds, you will be alerted and can reply straight away.
4. Maximise your down time
Whether you’re standing in a queue or travelling on the train, don’t just do nothing. Get in the habit of using this time to check social media. As well as posting and responding to comments, spend a little time listening to conversations, seeing what competitors are doing, monitoring trends and keeping up-to-date with all the latest social media best practices.
5. Use IFTTT (If This Then That)
If you’re worried you’re missing conversations, give IFTTT a try. This is a handy tool that allows you to automate many different tasks. For example, you can set up an applet so that anytime someone mentions your brand name or a relevant keyword in a tweet, it automatically adds this to a Google sheet. It’s then nice and easy for you to go back and review at a later point, rather than having to search for them on Twitter.
6. Use an RSS feed reader
One way to create interesting and engaging posts is to look at external sources from around the web. Done manually, this can be time-consuming, but also fiddly from a mobile device. Using an RSS feed reader such as Feedly, can be a big help. Feedly, which is available on Android and iOS, collates all your content feeds into one, easy-to-use dashboard. Another option is to use Google Alerts, which sends content directly to your inbox.
7. Make the most of being on the go
With the stories function now available on Snapchat, Instagram and Facebook, make use of it by posting interesting updates while you are out and about.
Managing social media can be extremely time-consuming and it’s made even harder when you have other tasks that need attending to, especially if it means you can’t be at your desk. I therefore hope these 7 tips will help you manage social media more effectively whilst you’re on the go.
Do you have any other tips for how you can stay on top of social media from your mobile? Leave a comment below or tweet @Liz_Harmon.Manage your #socialmedia more effectively when on the go with @Liz_Harmon's 7 #tips Click To Tweet 7 handy #tips from @Liz_Harmon for managing #socialmedia on the go! Click To Tweet