With the summer holidays fast approaching, are you starting to worry about how you’ll juggle your businesses social media accounts whilst you’re away?
Unlike other tasks that can be set aside and picked up again when you get back, social media doesn’t just stop. It requires a consistent presence and regular monitoring. However, taking a proper break is important too and can make all the difference when it comes to your energy and creativity levels. So, what should you do when you don’t want to be glued to a screen all day while you travel?
Generally everything works if you turn it off and back on again – and resetting and rebooting ourselves with some rest, relaxation, interacting with other people and exercising is always a good idea https://t.co/SbH7eQrbKB pic.twitter.com/zgTseOYyy2
— Richard Branson (@richardbranson) July 15, 2018
I’m here to give you four top tips for taking a step back from social media during your summer break, without sacrificing your business. So, add these top tips to your pre-travel to-do list and get ready to enjoy a break that’s free from the stresses of social media:
1. Schedule in advance
By using a tool to schedule social media posts for specific times and dates in the future, you can ensure you still have content going out consistently, even while you’re away. I’m sure this is something you may have considered before now, but if you’re new to scheduling, I’d recommend the following tools:
- Buffer (you can get Buffer on your mobile too, so it’s great for managing social media on the go)
- Facebook’s Scheduler for Pages
One of the most exciting things to happen recently in relation to scheduling tools like this is that they now work with Instagram. The long overdue change means you can now – just as with Facebook, Twitter, and most of the other ‘big’ platforms – schedule a post in a third-party app and leave it to be automatically posted at a later date and time of your choosing. Perfect for when you have travel plans that coincide with an event or your usual posting schedule.
2. Handle community management in bulk
If you are going away, the goal is quality time with your friends and/or family, right? The last thing you (and they) want is for you to be dipping in and out of your phone or laptop all day to respond to questions and comments. That being said, community management is very important, and leaving messages unanswered could have a detrimental impact on your business.
Try putting time aside each day, either in the mornings or in the evenings, to respond to all questions and comments in one go. That might mean giving a slower response time than you’re used to, but it’s certainly better than not responding at all. If you want to unplug completely, though, then maybe the next option is the way to go.
3. Bring in some outside help
Your other solution for handling community management is to bring in some outside help. If you’re an employee looking after your company’s social media, look for someone else within the organisation who can take over while you travel. In cases where there isn’t anyone else (or at least anyone who can help), outsourcing to a freelancer might be the best option for you. Hire an experienced social media manager who can look after your community for you and you’ll get the best of both worlds – peace of mind that your channels are in safe hands, and the freedom to travel without the added stress. (And, importantly, it’ll keep your friends and family happy and give you the break you need from your screen).
4. Be open and clear
If your business is small and hiring outside help isn’t an option, just be open with your community about where you are. We all need a break from time to time, and we all understand the importance of taking a step back from work to really enjoy those special moments in between. As long as you clearly state how long you’ll be away and when you’ll be back, your community will feel considered and they should understand.
You should also communicate that same message to key clients (and/or colleagues/management, depending on your situation), to let them know how they can reach you in a social media emergency. Be sure to clarify what an emergency is (you don’t want them contacting you over every little thing) and what steps they should take if something happens.
The bottom line here is that your business won’t fall to pieces if you can’t be around to engage on social media for a week or two. Just be sure to take advantage of the tools available to you so that you can prepare in advance and cut down on how much work is required when you’re away.
I hope you find these tips helpful and have a lovely break!Add these 4 top #tips to your pre-travel to-do list and get ready to enjoy a break that’s free from the stresses of #socialmedia Click To Tweet