Welcome to my latest social media update. Here you’ll find the newest social media developments, all in one place. I have also included some interesting articles with statistics, advice and even social media templates you can use.

What’s new on social media?
A lot has been happening over the last week or so on social media. Here are some of the key updates to know about:

  1. Pinterest’s visual discovery
    Pinterest has just taken the world of image search to the next level with their new Pinterest browser button. Wherever you are on the web (only via Chrome), hover over an image, select the magnifying glass and you will instantly see visually similar images on Pinterest. For businesses, this is one more reason to have good quality, eye-catching images on your site.
  2. Pinterest lens now available
    Have you heard of Pinterest Lens? Simply take a photo of something you like in the real world and Pinterest will pull up similar pins. This makes it even easier for users to find things they like and therefore provides lots of exciting opportunities for businesses. However, don’t get too excited. We’ll have to wait to try it, as it’s still in beta and has only currently been rolled out in the US.
  3. Twitter’s smart fix to online abuse
    There has been a lot of discussions lately around how to reduce online abuse. Whilst several steps have already been taken, Twitter has just ramped up their efforts. They have now given users even more control over notifications they receive. Visit “settings” and then “notifications” to update what you see on Twitter.
  4. Businesses may soon be able to contact users via WhatsApp
    Facebook has recently announced their plans to monetise WhatsApp by charging businesses to contact WhatsApp users. With one billion users, this is great news for businesses. However, I don’t think consumers will be too happy. It will be interesting to see how this develops.
  5. LinkedIn introducing image editing tool
    Whether you use your LinkedIn account for job hunting, networking or driving sales for your business, the first thing people see is your profile picture. LinkedIn is now making it even easier to ensure your image stands out, by introducing image editing tools that allow you to quickly crop and enhance your existing picture.

Interesting articles to read
There are so many different articles across the web, giving social media tips and advice. But, instead of trawling through the mountains of information, look at some of my top picks from the last week:

  1. Customer service on social media
    Did you know that 33% of customers would prefer to message your business on social media, rather than picking up the phone? Discover lots of other interesting facts and figures from this infographic via Social Media Today.
  2. Social media image size’s: A simple cheat sheet
    Struggling to design images that fit all your different social media channels perfectly? Get all the help you need from this social media image cheat sheet from Social Media Today. You’ll find up-to-date sizes for Facebook, Twitter, Instagram, Pinterest and even LinkedIn.
  3. A step-by-step guide to Instagram ads
    If you’re looking to start advertising on Instagram, make sure you read this complete guide from Buffer It’s full of all the information you need, outlining the different ad formats, how to create an ad and even how to measure your success.
  4. Creating panoramas for Instagram
    Businesses have been making use of Instagram’s new multiple image feature in lots of different ways. One example is using it to display beautiful panoramic images. CreativeLive explains how to create your own.

Something to think about…
Do you feel like you need to be on Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube, Vimeo, Flickr, Blogger, Tumblr and more? Whilst this can help you to have a presence in lots of different places, are you creating a positive brand image?

Whilst you may think being on 10 different networks looks great, you may be spreading your resources too thinly. If you don’t have time to dedicate to each channel, then they won’t be well maintained. This can lead to low engagement and a poor return-on-investment.

Instead of driving quantity, try focussing on quality. Even if that means only having 1 or 2 accounts which you keep well maintained. Make sure you pick the right channels though by considering who your customers are and which networks they are most active on.

For more updates on latest news and interesting social media articles, follow me on Twitter (@Liz_Harmon) and follow my blog.


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