I’m looking for a new laptop, but have been disappointed with some of the computer company websites that I have come across. Selling products at the forefront of technology, I expected their websites to reflect this, but instead, the majority seem bland, dated and very uninspiring…

First impressions of Toshiba‘s website for example, is that it is grey and boxy, something that I would have expected to see almost 10 years ago. They provide a ‘laptop selector’ to help you with your search, which requires you to choose the ‘CPU Performance’, ‘Operating System’, ‘RAM’ etc… This is fine for the technologically minded, but not very user-friendly for all other computer abilities. Then, you have huge product lines, where I find myself playing a game of ‘spot the difference’, to try and work out what one laptop offers and the other doesn’t, for it to work out to be more expensive! Then, once you choose your laptop, I expect to see detailed photos to seal the deal, but instead, they provide just one photo! For something as expensive as this, I want to see views from almost every angle. Don’t you? If you compare this to the fashion industry for example, who sell products at a fraction of the cost, most of their websites give ample images, some even with a 360 degree pan view, or catwalk video of each item of clothing! There is therefore no excuse for the computer industry to be so limited.

Unsurprisingly though, Apple seem to have it right, with a site that instantly draws you in, with clear imagery, clever colours and easy to understand their product lines. They use graphical and interactive information and not just a table of daunting techy information! Their website definitely makes me want to discover more!

You could argue that more people are likely to go direct to Apple’s website to buy, where as for other brands, you would visit sites such as PC World or Currys Digital, making their own website less important. However, I personally believe that in a digital age, it is a missed opportunity…

So, what do you think of these computer websites and what are your own experiences? Let me know your favourites!

Image Sources: Screenshot from Toshiba website and Apple website.

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2 thoughts on “Computer Websites Not Adopting Latest Technology…

  1. I am curious to find out what blog platform you have been using?

    I’m experiencing some small security issues with my latest site and I would like to find something more safe. Do you have any suggestions?

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