Klout-logoKlout, a San Francisco based business, launched in 2009 by Joe Fernandez, has been a hot topic within social media recently. A few days ago, Klout added Foursquare to its list of networks, with another announcement yesterday, that Blogger, Flickr, Instagram, Last.fm and Tumblr have also been added! By the end of the year, it has been said that Klout will be pulling data from over 20 different social media sites.

For those that haven’t heard of Klout, this is a site that measures a user’s influence across their social networks. Scores range from 1 to 100, with higher scores representing “a wider and stronger sphere of influence“. The tool records your:

  • True reach – How many people you influence
  • Amplification probability – How much you influence them
  • Network influence – How influential they are

klout-score

So why is this site becoming so important? For individuals, your Klout score could be looked at when going for an interview! Especially in roles such as journalism, where they are looking for someone who is able to spread information well. Some people have even started to add their Klout score to their CV’s!

For businesses, as well as a way to compare themselves to competitors, it can be a great way to get free publicity. More than 2,000 companies are using Klout data, to target influential customers, in the hope that they will spread their brands message. A few companies who have run Klout campaigns include Nike, HP, Audi and Disney.

Palms Hotel and Casino in Las Vegas is a great example of how Klout targeting can work. They have started a ‘Klout Club‘, where people are asked for their Twitter name upon checking in to their rooms. People with high scores have been given something special, such as free access to hotel amenities, a room upgrade or free tickets to Cirque du Soleil! This is in the hope that these ‘influencers’ will want to communicate their positive experience, to all of their followers.

Virgin America are another example. This company looked at people with a high influence on Twitter, offering them free flights on one of their new routes.

I think this form of marketing is very interesting and could become extremely big! What do you think? Leave a comment below.

Just for fun, here are some lists of the most influential from 2010:

Most Influential
People:

  1. President Obama
  2. Justin Bieber
  3. Sarah Palin
  4. Glenn Beck
  5. George W. Bush
  6. Steve Jobs
  7. LeBron James
  8. Lady Gaga
  9. Scott Brown
  10. Nancy Pelosi
Most Influential
Politicians:

  1. President Obama
  2. Sarah Palin
  3. George W. Bush
  4. Scott Brown
  5. Nancy Pelosi
  6. John McCain
  7. Harry Reid
  8. Ronald Reagan
  9. Joe Biden
  10. Bill Clinton
Most Influential
Musicians:

  1. Justin Bieber
  2. Lady Gaga
  3. Michael Jackson
  4. Miley Cyrus
  5. Britney Spears
  6. Lil Wayne
  7. Kanye West
  8. Taylor Swift
  9. Rihanna
  10. Jay-Z
Most Popular
Topics on Twitter:

  1. Social Media
  2. Iran
  3. Politics
  4. Tea Party
  5. Health Care Reform
  6. Haiti
  7. Sports
  8. Movies
  9. Travel and Tourism
  10. World Cup
Most Influential
Tech Companies:

  1. Twitter
  2. Facebook
  3. Google
  4. Apple
  5. Microsoft
  6. Amazon
  7. WordPress
  8. Yahoo
  9. Foursquare
  10. Myspace
Most Influential
Products:

  1. iPhone
  2. iPad
  3. Android
  4. iPod
  5. Blackberry
  6. TweetDeck
  7. Skype
  8. Windows 7
  9. Amazon Kindle
  10. Xbox 360
Most Influential
Companies:

  1. Coca-Cola
  2. New York Times
  3. Starbucks
  4. Ford
  5. McDonald’s
  6. Verizon Wireless
  7. AT&T
  8. Disney
  9. BP
  10. Toyota
Most Influential
TV Shows on Twitter:

  1. Lost
  2. American Idol
  3. Red Eye
  4. Glee
  5. True Blood
  6. Jersey Shore
  7. Big Brother
  8. Saturday Night Live
  9. Project Runway
  10. Mad Men
Most Influential
Sports:

  1. Soccer
  2. Football
  3. Golf
  4. Basketball
  5. Baseball
  6. Hockey
  7. NASCAR
  8. Surfing
  9. Cycling
  10. Poker

Image Source: Logo and screenshot from Klout

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2 thoughts on “Why are Klout Scores Becoming so Important?

  1. Thanks Liz – I’d not heard of Klout before – I will take a look. I can see it would be useful as a measurement tool for a personal brand. By the way, what’s your score??

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