I recently had this conversation with someone, about which I use; Google or Bing. To me, when I need to search for something, I go to Google, despite whether there is something better. Google is clear, simple to use and just my natural choice. Although, Bing does have its nice  interface and a different background image and facts every day. So I wanted to learn more about each before making my decision.

Test 1
For my test, I found a site conveniently named http://www.bing-vs-google.com/ where you can search for anything and see the two pages side by side.

Bing – The first thing I like is the related searches down the left hand side, providing other related categories of things which you could search for. I like this idea, giving you better search results. It is also nicely layed out and designed well.

Google – I’m greeted with a sarcastic ‘Did you mean’ comment just because I didn’t put in an apostrophe, but the results are clear and simply displayed on a plain white background.

So, in this test, Bing has won my vote for design and layout, but what about the searches themselves?

Test 2

Next up is the Blind Taste Test (http://blindsearch.fejus.com). This is a site, which has been designed to show Google, Bing, and Yahoo search results next to each other, with their logo’s removed. When you chose which result you prefer, the logo’s are revealed. Each time you search, they are juggled around so there’s no cheating!

This search didn’t come back with the results I was expecting, as I’d searched for a variety of shops, locations and even Bing, Google and Yahoo themselves, and Yahoo surprisingly came top with 9/10 of the preferred results (Google = 1)…


So why do we continue to use Google? Is it really the best of the search engines, or do you think that it will start to lose its Market Share due to Microsoft’s Bing?

Google has had a hard time lately, with huge companies such as Apple planning to replace Google with Bing on the iPhone (http://arstechnica.com/apple/news/2010/01/apple-may-dump-google-for-bing-in-iphone-search.ars). So is Google’s future as secure as once thought?

Google has also had a tough ride recently in China, with their attempt and withdrawal from Chinese markets over censorship http://www.guardian.co.uk/technology/2010/jan/13/google-china-censorship-battle.

But it’s not all bad for Google, they have lots of interesting plans, one of which includes incorporating Social Media more into their search engine (Social Search) – http://www.businessinsider.com/google-updates-its-experimental-social-search-2010-1). But will Google’s unique and clever ideas be enough against its competition?

This will be an interesting space to watch over the next few months-year.


4 thoughts on “Google vs. Bing

  1. Thanks for the post—really interesting. That study/vote for your favorite search engine was crazy. I chose yahoo! the first time, Bing the second, and Google I chose first the third round.

    Pictures were a little different. Google was my first pick. One round Yahoo! didn’t come up with anything.

    I searched myself—Google seemed to have a bunch of really old blog posts. Yahoo! had newer posts.

    I guess it’s all in the habit… Google is making a political stance—just when it’s getting sticky with competition. That’s no coincidence!

    1. Thank you for your comment. Yeah, It’s definately habit, I would never think to use Yahoo! I just naterally go to Google everytime, even though its searches are possibly not as good or as clever as other engines. I definately see how you might be able to find things out quicker/more easily on Bing, but there’s something about Google that keeps me using it…

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