There are lots of fantastic articles out there, with tips and tricks to help make your social media accounts stand out from the crowd and work more effectively. But if you don’t have the time to trawl through millions of articles, here are a selection of some of my favourites that I came across during March.

Instagram Resources

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1. How to use Instagram marketing for your business
Are you an Instagram lover and want to really understand how to make this platform shine for your business? This article provides some great tips on how to do just that.

2. Understanding the Instagram algorithm
Hands up who knows how the Instagram algorithm works? Anyone? Thankfully, Hubspot can help explain it to us!

3. Instagram apps to try
Instagram has over 500 million daily active users, so it is extremely important to make your posts stand out from everyone elses. This article from Hubspot shares some useful apps you can use to make your posts zing.


Facebook Resources

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4. Facebook marketing tips
With the news that Facebook are changing what is appearing in users timelines, it is more important than ever to make your Business Page engaging and this great article from Neil Patel explains how you can do this.


Twitter Resources

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5. Twitters Advanced Search function
Have you ever tried to find a specific tweet in your Twitter feed, using the basic search function? Yes, it’s not an easy thing to do! Thankfully, there is an Advanced Search function and this article explains how best to use it.


LinkedIn Resources

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6. LinkedIn marketing guide
LinkedIn continues to be a key social network for marketers and business professionals, so reading this article will help you to ensure that your profile is making the most of marketing yourself and your business.


General Social Media Resources

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7. Find your unique voice on social media
Using your tone of voice in social media posts is an essential part of your strategy, but it is so easy to get it wrong. Therefore, take a look at these tips on how to get it right.

8. Social media monitoring tools to try
Understanding your audience and fine-tuning your social media strategy accordingly, is the essence of social media marketing, but how do you decide which monitoring tool to use to help boost your ROI? Take a look at these tools outlined in this article to help you decide which one will work for you.

9. How to create engaging short videos for social media
We all know that people respond well to video, so using them in your social media posts is a must. But what is the best way to create engaging short videos? Take a look at this guide with useful examples to help you.

10. How chatbots can help your business
Chatbots, something to fear or embrace? This infographic helps to highlight the benefits of using chatbots in e-commerce to boost sales.

11. How to manage a social media crisis
Do you have a plan in place if your business experiences a social media crisis? If not, this SlideShare explains all and offers some great advice.

12. How Philips are moving towards the shoppable social model
Are you aware of the growing trend called “Shoppable Social”? This article explains what it is and how brands like Philips are utilising it.

If you can’t wait for my next blog to see more helpful resources, follow me on Twitter @Liz_Harmon for daily updates!


Looking for some tips and tricks to help make your social media stand out from the crowd and work more effectively? Take a look at these 12 helpful resources. Click To Tweet

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